Abercrombie and Fitch is a major fashion retailer, has been recently under fire in regards to it's attitude toward larger people.
According to several articles I've read on the subject, "Robin Lewis, co-author of The New Rules of Retail, told Business Insider that the retailer's CEO, Mike Jeffries "doesn't want larger people shopping in his store, he wants thin and beautiful people."
There was also an interview with Jeffries to confirm this.
In a 2006 interview, Mr Jeffries told Salon: "That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that."
"In every school there are the cool and popular kids, and then there are the not-so-cool kids," he added candidly.
"In every school there are the cool and popular kids, and then there are the not-so-cool kids," he added candidly.
"We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
So, this guy targets only the thin and beautiful while he himself looks like he had one too many botched plastic surgeries.
Behold the one who discriminates against the "uncool"
My opinion: I never liked A&F anyway so they never have nor ever will receive my business, no matter what I weigh. Even as a thin teenager I had no interest in their bland, generic clothes.
How about you? What is your opinion on this? Comment below!
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